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Active Interest Media Acquires USRider
Leading Provider of Equine-Related Travel Benefits Joins Boulder-based Equine Network
January 24, 2011-(Boulder, CO) - Active Interest Media, Inc. (AIM) has completed an agreement to purchase USRider, one of the nation's largest providers of travel benefits designed specifically for horse owners. The acquisition expands AIM's growing portfolio of publications and programs serving horse enthusiasts through its Equine Network.
"USRider offers exactly the kind of service we strive to provide our audience," said Tom Winsor, Equine Network General Manager. "Whether through award-winning editorial content, a platform for buying and selling horses or an online community where passionate horse enthusiasts can connect with one another, we work to deliver the best products to enhance our audience's equestrian lifestyle. A service that helps people travel safely with their horses is a natural fit among our existing properties."
Through its Equestrian Motor Plan, USRider provides emergency road service to its members in the lower 48 states as well as Alaska and Canada. Designed for those who travel with horses, USRider provides 24/7 emergency roadside assistance and towing services along with other travel-related benefits including towing up to 100 miles plus roadside repairs for tow vehicles and trailers with horses, emergency stabling and veterinary referrals. The USRider Roadside Assistance team includes more than 100,000 dedicated service professionals throughout the United States and Canada. USRider will continue to operate from its Lexington, Kentucky-based offices.
"Our audience is passionate about their pursuits. In the same way, our company is passionate about providing them the information and services they need to keep current, inspired and most importantly, safe," said Andrew Clurman, AIM President and Chief Operating Officer. "This most recent acquisition helps us do exactly that."
A division of AIM, The Equine Network is the leading publisher of equine-related content in North America as well as a leading provider of equine-related services. Holdings include print and online magazine titles American Cowboy, EQUUS, Horse & Rider, Practical Horseman, Dressage Today, Arabian Horse World, Discover Horses, EquiManagement, USJHA's In Stride, Spin to Win Rodeo and The Trail Rider, websites AmericanCowboy.com, EquiSearch.com, Equine.com, DiscoverHorses.com, MyHorse.com, HitchUpMagazine.com and HorselinkMagazine.com. The company also operates Horsebooksetc.com, the online destination for horse-related books and videos.
About Active Interest Media, Inc.:
Active Interest Media, Inc. (AIM, www.aimmedia.com) is a leading publisher of enthusiast magazines, consumer shows, books and internet sites. AIM was formed by Wind Point Partners, a private equity investment firm headquartered in Chicago, Illinois, in partnership with CEO Efrem "Skip" Zimbalist III in October 2003.
For more information contact:
Shara Rutberg, 303-625-1603, srutberg@aimmedia.com
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