Living Naturally and Better Nutrition Join Forces to Create Powerhouse
Living Naturally, the world�s largest online commerce and promotional natural health network, (www.livingnaturally.com) has formed an exclusive partnership with the country�s most widely read in-store magazine�Better Nutrition (www.betternutrition.com). Under this partnership, Living Naturally will provide more than 3,000 natural health retailers and suppliers with a targeted e-version of the magazine�s most popular and pertinent content. This no-cost service will not only help retailers market and promote their products, it will provide multi-media tools to enhance their consumer outreach and education efforts.
�We are thrilled to be working with Better Nutrition,� says Matt Redd, Living Naturally�s vice president of eMedia. �As a leading publisher of health-oriented magazines, books, booklets and web-based information, they share our commitment to helping independent retailers more effectively merchandise, advertise and drive sales for the products stocked on their shelves.�
Heading up the project for Better Nutrition, Executive Director of the Retail Development Group and program liason Lisa Kurdziolek notes, �This partnership will provide our Better Nutrition retailers with an exciting opportunity to further their promotional and customer outreach efforts. We�re looking forward to working with Living Naturally on this and future projects.�
�The timing of this project is ideal as we are fulfilling requests we have received from both consumers and retailers to offer a well rounded online effort,� explains Joanna Shaw, Group Publisher for Better Nutrition. �Lisa is the perfect person to launch this effort. Not only does she bring 25 years of retail experience to the project, her inventive ideas and enthusiasm for new ventures continues to help fuel the growth of Better Nutrition.�
This unique partnership will seamlessly blend in-store and online health information via access to cutting-edge content and in-depth reports on healthy living as well as specific health concerns. In addition, the program will provide retailers with new turn-key content-driven promotional advertising capabilities.
�What I like most about this new partnership is that we are giving retailers customized content from Better Nutrition to keep them abreast of marketplace trends,� says Editor in Chief Nicole Brechka. �It benefits retailers and consumers all at once.�
Living Naturally will be showcasing the Better Nutrition content module on their Web Genius system at the upcoming 2011 Natural Products Expo East trade show in Baltimore, MD. You can experience the project first hand by visiting Booth 815.
About Living Naturally: Living Naturally was formed in 1999 and is currently the largest online natural health network in the world, providing online commerce and promotional systems to more than 3,000 natural health retailers and suppliers in North America. The company develops and markets a suite of Internet programs under the �Genius� brand, to enhance the productivity and marketing capabilities of retailers and suppliers in the natural health industry.
About Better Nutrition: Since its founding in 1938, Better Nutrition�s mission has been to responsibly inform health-food store shoppers about the latest breakthroughs in nutritional approaches to optimal health and ongoing research into vitamins, botanicals (herbs), minerals, and other supplements. Better Nutrition provides the link between the consumer reader interested in natural health and nutrition, your independent health-food store, and the products carefully formulated by natural-product companies.